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This web site had the following in the site, "Steltronic has been the leader in scoring innovation for over 35 years." We noticed that the web site stated " Vision hardware and Focus software were developed with the latest Microsoft technology and is fully scalable with a huge library of 3rd party interfacing." It also said " The most user friendly scoring system with interactive real 3D graphics. Steltronic has a new camera designed to work in some of the darkest environments during black light bowling. The PinCam by Steltronic also works with many of the light shows for the pin deck lights." The header had Steltronic as the highest ranking optimized keyword. It is followed by Steltronic USA, US Steltronic, and USteltronic which isn't as ranked as highly as Steltronic. The next words steltronicscoring.com uses is Steltronic Scoring. Automatic Scoring was included and could not be understood by web engines.